It’s My Coffee
Illustration board, coffee bean, digital drawing, Adobe Photoshop
It’s My Coffee is a series of package design concepts for coffee beans. For this project, I tried to create a brand that would highlight individual choice for various coffee lovers by emphasizing three different roasts and intensity levels exemplified by the unique shape, color, and character of each roast. With the fun names of —Ahhh!, Yippee!, and Holy Moly!—this product aims to put a smile on the consumer’s face, making this daily drink even more joyous.